Substack has quietly become the place where the most interesting writing about clothes is happening. Not because the format is special, but because it removes the incentive to be shallow. You cannot really hook anyone into a paid subscription with a listicle. You have to say something worth reading, week after week, or they leave.
The writers below are among the best of that honest contract.
Erica Davies
Erica Davies came up as Fleet Street's youngest fashion editor at The Sun, and her Substack — alongside her book Style Chapters — now writes about dressing as something that genuinely changes with the stages of a life. That framing is mature in the best sense. She lets personal style be a long conversation rather than a single pose. Her readers can tell the difference, and it is why her Substack has grown.
Erika Veurink
Erika Veurink's Long Live continues to be one of the most disciplined voices I read on slowing acquisition. She is specific, which is what makes her practical. The five questions before buying. The secondhand-first instinct. The honesty about her own wardrobe's scuffs. She writes without performing, which is rarer than it should be, and I find her voice very good for keeping my own impulses in check.
Rosie Drake-Amery
Rosie Drake-Amery's Slow and Flow writes on natural-fibre knit and the case for fewer, warmer, better clothes. Her orientation is toward the body in weather, not the body in a photograph. That changes everything about how she writes about garments. A jumper that keeps you warm for a walk in January has a very different measure of success from a jumper that photographs well on a hanger, and Rosie is one of the clearer voices on that distinction.
The linen tops and dresses at Souls In Clothes are built for the first kind of measurement. Wear them. Wash them. Come back in two years and see what you still reach for.